The infamous Griselda "La Madrina" Blanco,

who grew up in the slums of Medellin, Colombia, commanded a ruthless crew that shipped an average of 3,400 pounds of cocaine per month to the U.S., drawing over $80 Million (a month).

Led by a strong need to provide and protect her family, as well as an egregious lust for power, Griselda pioneered the drug cartel movement in the late 1970's early 1980's in New York, Los Angeles, and Miami.

Toward the end of her decades-long reign as the "Queen of Cocaine", Griselda's fate brought her back to Medellin to retire until a grueling end in front of a butcher shop. Leaving behind a spine-tingling legacy and a son all-too-familiar with the world of the cartel, this fashion line represents the stories, the culture, and the legends of the Colombia Cartel.

Weak is Dangerous
— Griselda Blanco
Leaving the underground world behind, Griselda's son Michael Corleone Blanco and his Cartel Crew present the Official Fashion line of Pure Blanco. Created with 100% Legitimacy, Pure Quality, and Uncut - Pure Blanco is made in the legacy of the cartel, and in the memory of those affected.